
Prof. Bonnie Nardi, a World of Warcraft player, hopes to study the differences between American WoW players and Chinese WoW players. Her research focus:
Why American players go to greater lengths to mod the popular MMO than do Chinese WoW players.
The article at GamePolitics.com puts sarcastic spin on it and wasn’t all that informative, but I’ve done a little more internet searching…

Looking at Prof. Nardi’s faculty page, we see she is a faculty member in informatics and technology. Some of her previous research papers have titles such as ,”Learning Conversations in World of Warcraft,” and “Strangers and Friends: Collaborative Play in World of Warcraft.” Other interests in research include Activity Theory, Society and Technology, Interaction Design and Computer-mediated Communication. She has written or co-authored 4 books and numerous publications. Bonnie’s Blog was last updated on January 22, 2007, but does contain information about her interest and research with WoW.
My few cents:
I think that in order to dodge some of the political fire and up-in-arms feel that some Americans will react with, perhaps a topic with a more obvious broader application should have been used. (if one cares about political perception and possible pre-defense of thesis). I, for one, am not completely sure what implications of Americans mod-ing out a computer game more than Chinese players mod-ing out a game have in the bigger picture. Isn’t research supposed to lend itself to greater ideas?
Since I am fully aware of her ideas and implications for study, I cannot critique them too harshly based on a few sentences.
Aside from the political bit… I am surprised and impressed that she was able to garnish a grant for her research. Perhaps I will drop her a line about our research and offer my assistance in her study, if she should so like help.
National Science Foundation
Proposal title: Creative Collaboration in an Online Game
Abstract:
This exploratory study will analyze and understand the ways in which players of World of Warcraft, a popular multiplayer game, engage in creative collaboration. World of Warcraft is a massively multiplayer online role playing game with ten million players worldwide. The proposed research is novel in locating creativity in the context of collaboration in a distributed online space. Most creativity research is laboratory based. It takes the individual as the unit of analysis. This research will examine creativity as a collaborative act, and will investigate creativity in a distributed online context. The research will focus on modding - the creation and distribution of player-created software modifications that extend the game - as an act of creative collaboration. What is the effect of collaboration on creativity? What motivates players to maintain engagement? How does the game software itself support or hinder collaboration? What interaction tools do players use to undertake creative collaboration? What can be learned from creative collaboration in games about mediated collaboration in general? Can these principles be translated to other environments such as work, or does the very context of “play” have inherent qualities that cannot be easily translated? The increasing confluence of work and play in games and virtual worlds is a topic of growing interest in industry and the military. The practices of millions of young people are being shaped by participation in multiplayer games. Players will take these practices into the workplace and military service. Investigating how creativity is enabled by collaborative online practices is vital to our understanding of how work and military service can be reshaped to encourage and sustain creative activity in these arenas.
Glossary:
mod: Short for “modification.” There are small programs that can take information from the game and display it on your screen in a way that is easier to see and understand. Examples of WoW mods include: Tracking of items you are selling in the autcion house and Cartographer, which gives you coordinates of where you are in the world.
WoW: an abbreviated version of World of Warcraft
Other related News articles:
The Chronicle of Higher Education: Wired Campus, “Professor Given $100,000 to Study World of Warcraft” September 16, 2008
Game Daily “National Science Foundation to Fund World of WarCraft Study” September 14, 2008
Kotaku “UC Irvine Gets Grant to Study WoW” September 13, 2008